Market Research

Entrepreneurs need to know about market research. Wikipedia describes market research way:

Market research is the process of systematically gathering, recording and analyzing data and information about customers, competitors and the market. Its uses include to help create a business plan, launch a new product or service, fine tune existing products and services, and expand into new markets. Market research can be used to determine which portion of the population will purchase a product/service, based on variables like age, gender, location and income level...Market research [helps you discover] what people want, need, or believe. It can also involve discovering how they act. Once that research is complete it can be used to determine how to market your specific product.

There is much more to be told. This excerpt is barely a fingernail of all there is. Anyone interested should start with the Wikipedia article, than dig deeper. But don't go and dump a bunch of money into it before you find out more about it and which kinds are best suited for your needs. Would you use a tea spoon to take down a wire fence?

If this grabs you, post a comment here.

All my professional activities are entrepreneurial. For real estate, go to www.yourstopforrealestate.com/blog and for writing 2.0 go to www.kearneymusicschoolmurders.blogspot.com.