Entrepreneurship on Line

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Friday, November 21, 2008

Neuro-linguistic Programming

Neuro-linguistic programming (or NLP) is a "set of technques or strategies for enhancing communication and personal infuence." The ten principles of NLP as laid out by David Molden in NLP Business Masterclass; Skills for Realizing Human Potential (London: Prentice Hall, 2001) on p. 5, lays out 10 principles of NLP:
1) Generate new, don't repair old.
2) Feedback nourishes, failure saps energy.
3) Influence and control are gained through flexibility.
4) Resistance indicates a lack of support.
5) Intention and behavior are different.
6) People have all they need to change.
7) If it's possible for one person, it's possible for others.
8) The meaning of my communication is in the response.
9) Perception is reality.
10) I am in charge of my mind and responsible for my results.

I find NLP to be useful analyzing my own and others behavior. And there's an amazingly rich amount of insight and information in Molden's book. For the entrepreneur, it give a powerful set of tools we can use to help us become more effective and more successful.

NLP has its detractors. Scientists say there's on empirical basis for its claims. Others characterize it as voodoo psychology.

But look at the Wikipedia article. It's long and quite detailed. And Read Molden's book.

What do you think about this? I'd like to know. Post a comment.

Entrepreneurship informs all my professional activities. For entrepreneurial real estate, go to www.yourstopforrealestae.com/blog and for entrepreneurial writing to www.kearneymusicschoolmurders.blogspot.com

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