Signal-to-Noise Ratio

Wikipedia, the free, on-line encyclopedia, says:

Signal-to-noise ratio (often abbreviated SNR or S/N) is an electrical engineering measurement, also used in other fields (such as scientific measurements, biological cell signaling), defined as the ratio of a signal power to the noise power corrupting the signal. In less technical terms, signal-to-noise ratio compares the level of a desired signal (such as music) to the level of background noise. The higher the ratio, the less obtrusive the background noise is.

Now it's not a difficult stretch to take this to entrepreneurship.

A successful entrepreneur weaves an authentic narrative about him or herself and their enterprises. That narrative gets embodied in a message which the entreprtheir hopes people will hear and be compelled by. The message is the signal.

When the message gets out there it has to compete with ~3,000 other messages daily for the public's eyeballs and earwax. The other messages, they comprise the noise. It's like static on the radio.

Consumers have filters to cut through all the noise and absorb the messages they want to hear. S/N or SNR measures the extent to which an individual message does that. One message out there has a SNR = 1/3000. Anything the entrepreneur can do to enhance the chances that the eyeballs and earballs will hear that 1 message.

Better get going.

What do you think about this? Read the Wikipedia article and the references cited there. Also Google it. And post a comment.

Entrepreneurship 2.0 is my entrepreneurship course. The ideas in it supply the life's blood of my professional activities: teaching, writing, and real estate. For entrepreneurial real estate go to www.yourstopforrealestate.com/blog and for entrepreneurial writing to www.kearneymusicschoolmurders.blogspot/com.