Defensive Entrepreneur

Jerome Berkman, in The Age of the Entrepreneur (New York: Harcourt, Brace, Jovanovich, 1984/ v/10 (7), p. 72, 116, 118, 120), says:

The 'defensive' entrepreneur perceives that costs have to be cut as far as possible without eroding the quality necessary to sustain the base operation at an acceptable level and this must be supplemented with revenue-producing activities.

Berkman is apparently speaking of entrepreneurship in the health care industry. But this works elsewhere. Keeping costs as low as possible without jeopardizing sales growth enterprise and capacity for growth is key to success.

I'm writing from the abstract published in a journal abstracted in IBID, a journal on dietary supplements. But google the author and title and you should find it in your search results.

What do you think about this? I'd like to know. I'm looking to stimulate intelligent and serious (not imperatively unfunny, though) conversation. So, if you have something substantive to add, post a comment.

Entrepreneurship 2.0 is my entrepreneurship course. The ideas in it supply the life's blood of my professional activities: teaching, writing, and real estate. For entrepreneurial real estate go to www.yourstopforrealestate.com/blog and for entrepreneurial writing to www.kearneymusicschoolmurders.blogspot/com.