Integrity Selling Point #10: The closing is a Victory for Both

Willingham's final point, on p. xv of Integrity Selling; How to Succeed in Selling in the Competitive Years Ahead (New York: Doubleday, 1987), "Closing isn't just a victory for the salesperson. It's a victory for bothh the salesperson and the customer."

Actually I don't see the closing as a victory for the salesperson. It's his job. The closing is a win for the buyer. In real estate, it's a win for both the buyer and the seller. The agent's win comes later when he or she has a friend for life, when the buyer says, "Thank you so much, you changed our lives."

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This is some of the stuff that will go into my entrepreneurship course. The ideas in it supply the life's blood of my professional activities: teaching, writing, and real estate. For entrepreneurial real estate go to www.yourstopforrealestate.com/blog and for entrepreneurial writing to www.kearneymusicschoolmurders.blogspot/com.