Todd Duncan's Sales Mistake #4: Moonlighting

Duncan discusses moonlight on pp. 61-72 of his great book, Killing the Sale; the 10 Fatal Mistakes Salespeople make and how to avoid them. (Nashville, TN: Thomas Nelson Publishers, 2004). He says, if you have to work longer for no more result, don't.

"Building a business-based life instead of a life-based business," is what Duncan says on p. 61 The point is central: work smarter not longer.

Many salesmen think that working more means producing more. They confuse activity with productivity. The central point here is that your business should support your life. Duncan says: "Do away with the notion that business and pleasure--selling and living--are two separate things. Selling and living must complement themselves." (p. 72).

If you're working 80-90 hours a week, you're guilty of moonlighting.

What do you think about this? Have you ever been guilty of posing? I'm trying to create more skilled entrepreneurs. Do you think this helps?

This is some of the stuff that will go into my entrepreneurship course. The ideas in it supply the life's blood of my professional activities: teaching, writing, and real estate. For entrepreneurial real estate go to www.yourstopforrealestate.com/blog and for entrepreneurial writing to www.kearneymusicschoolmurders.blogspot/com.