Entrepreneur

An entrepreneur is a person who undertakes a venture within an environment of significant risk and uncertainty.

Entrepreneurs need to make sure they understand what risk and uncertainty is. Uncertainty is whether or not a tree will fall on your car. Risk is what is how serious the damage will be.

Entrepreneurs need to estimate both the risk and uncertainty of any given business they start and should evolve strategies for dealing with them.

My second novel is out. Go to amazon.com and plug in my name and you'll come up with both mysteries, The Case of the Kearney Music School Murders and No Stop on Red. Neither is ready yet for the Kindle but will be.