Product Adoption Process

Entrepreneurs have to think about producing somthing, whether a service or product. Customers go through a process before they buy something. BusinessDictionary.com defines the product adoption process this way.

Five-stage mental process all prospective customers go through from learning of a new product to becoming loyal customers or rejecting it. These stages are (1) Awareness: prospects come to know about a product but lack sufficient information about it; (2) Interest: they try to get more information; (3) Evaluation: they consider whether the product is beneficial; (4) Trial: they make the first purchase to determine its worth or usefulness; (5) Adoption/Rejection: they decide to adopt it, or look for something else. Another explanation is that the customer moves from a cognitive state (being aware and informed) to the emotional state (liking and preference) and finally to the behavioral or conative state (deciding and purchasing). Also called adoption process. See also adopter categories.

To me this is a little static and rational, but I think it gets the point. Today there is more emphasis on producers and consumers co-creating products, but in general, this definition is useful as at least a starting point.

Everything I do is entrepreneurial. For my views on entrepreneurial real estate, go to www.yourstopforrealestate.com/blog. For writing and publishing, www.kearneymusicschoolmurders.blogspot.com.

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