Internet Marketing

Internet marketing is a must for entrepreneurs to know about. It's the way things are done. Wikipedia, the free, on-line encyclopedia, has a great article on internet marketing, so I'll just quote it verbatim below, editing out nonessential info. But if you think you know everything there is to know, you don't. The field is so complex, so wide, so deep, and evolving so fast, it has changed since the last seminar you went to, even if that seminar was last week.

Internet marketing, also referred to as online marketing, Internet advertising, or eMarketing, is the marketing of products or services over the Internet...Internet marketing is commonly referred to as Web advertising (also Webvertising) and Web marketing.The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it refers to digital media such as the Internet, e-mail, and wireless media; however, Internet marketing also includes management of digital customer data and electronic customer relationship management (ECRM) systems.

Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing does not simply entail building or promoting a website, nor does it mean placing a banner ad on another website. Effective Internet marketing requires a comprehensive strategy that synergizes a given company's business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design.

Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. In 2008 The New York Times working with comScore published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting upward of 2,500 pieces of data on average per user per month.Here's a hint though.

Go read the whole Wikipedia article and follow the references. And google other stuff, also. There's a lot out there.

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