Kurtosis for entrepreneurs

Entrepreneurs need to know understand kurtosis. According to Wikipedia, the free, on-line encyclopedia,

Kurtosis,from the Greek word meaning 'bulging', is a measure of the 'peakedness' of the probability distribution of...random variable. Higher kurtosis means more of the variance is due to infrequent extreme deviations, as opposed to frequent modestly-sized deviations.

Anyone interested in digging deeper should go to the Wikipedia article. Entrepreneurs need to understand this concept and the related concepts of leptokurtosis and platykurtosis so they have a vocabularly to discuss data and can think the structure in whatever data they are analyzing.

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