Sticky Content

For "Sticky Content," Wikipedia gives us:

Sticky content refers to content published on a website, which has the purpose of getting a user to return to that particular website or hold their attention and get them to spend longer periods of time at that site. Webmasters use this method to build up a community of returning visitors to a website. Examples of sticky content include the following: Chat room, Online forum, Webmail, Internet games, Weather, News, Horoscopes, and much more. Sticky content is also sometimes called sticky tools or sticky gear. Websites featuring sticky content are often referred to as sticky sites.

Having a sticky website is important because users are more likely to come back to it and to tell other people about it. These are called network externatlities, and in everything we do we need as much as we can put ourselves in a position to leverage network effects. Imagine Velcro that sticks to everything. The ideal website is like that.

Is your website sticky? What do you think? Post a comment.

Entrepreneurship informs my real estate practice and my writing. For entrepreneurial real estate, go to www.yourstopforrealestate.com/blog and for www.kearneymusicschoolmurders.blogspot.com for entrepreneurial writing and publishing.