Deconstruction

Deconstruction means a lot of things in a lot different context. In the context of building, it means, according to Wikipedia the free, on-line encyclopedia,

the selective dismantlement of building components, specifically for re-use, recycling, and waste management. It differs from demolition where a site is cleared of its building by the most expedient means. Deconstruction has also been defined as “construction in reverse”. The process of dismantling structures is an ancient activity that has been revived by the growing field of sustainable, green building. Buildings, like everything, have a life-cycle. Deconstruction focuses on giving the materials within a building a new life once the building as a whole can no longer continue.

Extended to a business context, Evans and Wurster define deconstruction as the process by which

everyone can exchange rich information without constraints on reach, the channel choices for marketers, the inefficiencies of consumer search, the hierarchical structure of supply chains, the organizational pyramid, asymmetries of information, and the boundaries of the corporation [are] all be called into question; the competitive advantages that depended on them [are] challenged; [and] the business structures that had been shaped by them fall apart. (Evans, Philip and Thomas S. Wurster, Blown to Bits; How the New Economics of Information Transforms Strategy (Boston, MA: Harvard Business School Press, 1999, p. 37)

Deconstruction is the process by which disintermediation occurs. And as there is a parallel process of reintermediation, there is also a process of reconstruction. See the part on Coase's law. It's the process by which entrepreneurial opportunities are found.

What do you think about this? Does this mean anything to you? I'd like to know. Google "deconstruction" so you can see all the different contexts in which deconstruction is used. Also, read the Evans and Wurster book. It's excellent and still good after almost 10 years. And post a comment.

Entrepreneurship 2.0 is my entrepreneurship course. It supplies the life's blood of my professional activities: teaching, writing, and real estate. For entrepreneurial real estate go to www.yourstopforrealestate.com/blog and for entrepreneurial writing to www.kearneymusicschoolmurders.blogspot/com.