Assertive Entrepreneur

To continue from last time, I talked about the defensive entrepreneur (Jerome Berkman, in The Age of the Entrepreneur (New York: Harcourt, Brace, Jovanovich, 1984/ v/10 (7), p. 72, 116, 118, 120). Berkman, also points to an "assertive" or "natural entrepreneur, who

sees the new economic reality as a chance to chart new avenues for success by taking up the for-profit challenge in a business-like manner.

These are not mutually exclusive types. As we will see as we go forward, there are lots of other types of entrepreneurs.

These are not hard and fast descriptions. No one person fits a particular mold. A typology gives some hooks to hang our hats on.

What do you think about this? I'd like to know. So, if you have something substantive to add, post a comment.

Entrepreneurship 2.0 is my entrepreneurship course. The ideas in it supply the life's blood of my professional activities: teaching, writing, and real estate. For entrepreneurial real estate go to www.yourstopforrealestate.com/blog and for entrepreneurial writing to www.kearneymusicschoolmurders.blogspot/com.