Entrepreneurship on Line

Aiming for skilled entrepreneurs.

Friday, February 20, 2009

Change Agent

An entrepreneur is a leader is a change agent. It's just the way it is. Even if you're a lifestyle entrepreneur. You affect those around you and your customers.

Dennis Stevenson, in it.toolbox.com says a change agent "alters human capability or organizational systems to achieve a higher degree of output or self actualization."

According to Everett C. Rogers,
A change agent is an individual who influences clients' innovation-decisions in a direction deemed desirable by a change agency. The change agent usually seeks to obtain the adoption of new ideas but may also attempt to slow down diffusion and prevent the adoption of undesirable innovations.
If you're entrepreneur, you're a change agent. You're going to have an effect on the world around you. You need to learn how to manage that experience to bring the best things to all you contact. (See Rogers, Everett C. Diffusion of Innovations. New York, Free Press, 5th Edition, 2003, p. 27)

I think entrepreneurs need to pay attention to their style. But what do you think about this? If you have something substantive to add, post a comment.

This is some of the stuff that will go into my entrepreneurship course. The ideas in it supply the life's blood of my professional activities: teaching, writing, and real estate. For entrepreneurial real estate go to www.yourstopforrealestate.com/blog and for entrepreneurial writing to www.kearneymusicschoolmurders.blogspot/com.

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