Maxwell's 14th Law: The Law of Buy In

Maxwell's 14th Law on p. 143, says: "People Buy Into the Leader, Then the Vision." He elaborates on p. 145:

People don't at first follow worthy causes. They follow worthy leaders who promote worthwhile causes. People buy into the leader first, then the leader's vision. Having an understanding of that changes your whole approach to leading people.

See Maxwell's book, The 21 Irrefutable Laws of Leadership Follow Them and People Will Follow You (Nelson Books, 1998).

Later, on p. 147, he gives a nifty little chart looking at the leader, vision, and the result. His equation is: Leader + Vision = Result.

The way he works it out, if people buy in to the leader, and they buy into his vision, they get behind the leader. Any other scenario, they either get another vision or they get another leader.

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