Your persona

"Persona," as defined by Wikipedia the free on-line encyclopedia defines a trade secret, is "a social role or a character played by an actor." It's a "second self created by the author and through whom the narrative is related." Your persona has a character structure which I blogged about on 6/14/2010. Read the Wikipedia entries and follow the links.

What has this got to do with entrepreneurship? Everything, actually. You have a persona "out there." What is it? You have a voice. It's either a carefully developed voice that communicates your uniqueness or you proceed mindlessly through life.

I've said the writing and entrepreneurship are different manifestations of the same thing. Understand who you are. Who you need to be. How you're communicating your uniqueness. You're an entrepreneur starting to work on establishing and growing a new business. You're a writer starting to work on a new story. What's the difference?

Entrepreneurship is the life's blood of all my professional activities. It makes them go. And go read my mystery for free at wwww.kearneymusicschoolmurders.blogspot.com or buy it from Amazon.com more cheaply than you can print it out.