Prosumer

Wikipedia defines "prosumer" this way:

Prosumer is a portmanteau formed by contracting either the word professional or producer with the word consumer. The term has taken on multiple conflicting meanings: the business sector sees the prosumer (professional–consumer) as a market segment, whereas economists see the prosumer (producer–consumer) as having greater independence from the mainstream economy

Commentators have used the combined word to reflect the co-creation that is going on in the market today where those who consume, or use, a product innovate and produce new, marketable products, thereby becoming prosumers. Those interested in reading more about the concept should consult the Wikipedia article.

All of my activities are entrepreneurial. For my thoughts on entrepreneurial real estate, go to www.yourstopforrealestate.com/blog. For writing and publishing, www.kearneymusicschoolmurders.blogspot.com.