Wilson's Six Simple Principles of Viral Marketing

According to Dr. Ralph F. Wilson,

Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions.

Wilson goes on. To paraphrase, an effective viral marketing strategy (1) "Gives away products or services"; (2) "Provides for effortless transfer to others"; (3) "Scales easily from small to very large"; (4) "Exploits common motivations and behaviors"; (5) Utilizes existing communication networks"; and (6) "Takes advantage of others' resources." To read more about it, go to www.wilsonweb.com/wmt5/viral-principles.htm. He elaborates using Hotmail as an example.

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