Small World Networks

From Wikipedia, the free, on-line encyclopedia:

In mathematics and physics, a small-world network is a type of mathematical graph in which most nodes are not neighbors of one another, but most nodes can be reached from every other by a small number of hops or steps. A small world network, where nodes represent people and [links] connect people [who] know each other, captures the small world phenomenon of strangers being linked by a mutual acquaintance.

Network analysis gives entrepreneurs a rich set of powerful tools to use to analyze their social capital and talk and think about their customers. For example, if your customers make up a small world network, it means that you may have to promote your product differently than if your market were all 1st level connections. Anyone interested in this should read the entire Wikipedia article and follow the links.

If something I write resonates with you, post a comment. Entrepreneurship informs all of my professional activities. For entrepreneurial real estate go to www.yourstopforrealestate.com/blog and for entrepreneurial writing, go to www.kearneymusicschoolmurders.blogspot.com