Values

Wikipedia, the free, on-line encyclopedia, defines "a personal and cultural value [as] an assumption upon which implementation can be extrapolated." David Molden, in NLP Business Masterclass; skills for Realizing Human Potential(New York: Prentice Hall, 2001, p. 319) defines values as "things that are important to us and drive our actions."

Values are important to entrepreneurs on two levels. First they have to understand their own values and how they drive their own actions. Not understanding this may limit their success. Second, they must also understand the values of those who: (1) work for them, (2) buy their products, and (3) affect all of the above. Daunting, isn't it? If you want to know what you value, try this: Keep a log of everything you do and everything you spend money on every day. Then quantify the amount of time and money spent and how you allocated each item. Then look at what you've done. You might be surprised.

Read the whole Wikipedia article and David Molden's book. Neuro-linguistic Programming [NLP] is a terrific set of concepts and approaches. And, of course, if this resonates with you, post a comment.

This is my entrepreneurship course. Entrepreneurshp drives everything they do. For entrepreneurial real estate, go to www.yourstopforrealestate.com/blog and for entrepreneurial writing go to www.kearneymusicschoolmurders.hatman.com.