Link Rot

From Wikipedia, the free, on-line encyclopedia, we get:

Link rot is the process by which links on a website gradually become irrelevant or broken as time goes on, because websites that they link to disappear, change their content or redirect to new locations. The phrase also describes the effects of failing to update web pages so that they become out-of-date, containing information that is old and useless, and that clutters up search engine results.

The term can also applies to social networks. People move, change jobs, they retire, go to work for a competitor, die, so forth. Your network can suffer link rot unless you continually nurture your relationships. Networks are useful for making the entrepreneur aware of opportunities and information. Yet your network is only as good as the links. And on those links rides your social capital.

If you find this interesting, posta comment. Entrepreneurship informs all of my professional activities. For entrepreneurial real estate go to www.yourstopforrealestate.com/blog and for entrepreneurial writing, to www.kearneymusicschoolmurders.hatman.com