Working On Your Business Not In It

Michael Gerber says, on pp. 97-8:

At its best, your business is something apart from you, rather than a part of you, with its own roles and its own purposes. An organism, you might say, that will live or die according to how well it performs its sole function: to find and keep customers.

Once you recognize that the purpose of your life is not to serve your business, but that the primary purpose of your business is to serve your life, you can then go and work on your business not in it, with a full understanding of why it is absolutely necessary to do so.

This is where you can put the model of the Franchise Prototype to work for you.

Where working on your business rather than in your business will become the central theme of your daily activity, the prime catalyst for everything you do from this moment forward.

Remember this point if you remember nothing else. Remember that it isn't easy to do. You have so few role models to help you. Write those words down and put them by your desk where you can see them all the time.

What do you think? I'd like to know. Share your experiences. Post to this blog.

Entrepreneurship informs all of my professional activities. Entrepreneurial ideas are their life's blood. For my ideas on entrepreneurial real estate go to www.yourstopforrealestate.com/blog and for my ideas on writing and publishing, go to www.kearneymusicschoolmurders.blogspot.com