The Entrepreneurial Model

Here's Gerber's definition of the entrepreneurial model, from p. 73:

It's a model of a business that fulfills the perceived needs of a specific segment of customers in an innovative way. The Entrepreneurial Model looks at a business as if it were a product, sitting on a shelf and competing for the customer's attention against a whole shelf of competing products [or businesses].

There you have it: "fulfills the perceived needs of a specific segment of customers in an innovative way."

See Michael Gerber, in The E-Myth Revisited; Why Small Businesses Don't Work and What to Do About It. New York: Harper Business, 1995.

What do you think? I'd like to know. Share your experiences. Post to this blog.

Entrepreneurship informs all of my professional activities. Entrepreneurial ideas are their life's blood. For my ideas on entrepreneurial real estate go to www.yourstopforrealestate.com/blog and for my ideas on writing and publishing, go to www.kearneymusicschoolmurders.blogspot.com