Attributes

An attribute is something that defines a property of something. People have attributes. A person is tall, short, fat, thin, smart, dumb, good looking, ugly, atletic, so on.

Objects have attributes. A car is blue, a convertible or an SUV, gets good gas mileage, is expensive or not, and so forth.

If you're in business, what are the attributes of your products? How do you rank against competitors on attributes that are important to people. It doesn't matter if your product is the best there is if no one cares about it. On the other hand, it does matter if your product is worst at things that do matter to people. And the value people place on specific product attributes can change. People use to value brand names. Now they value price, accessibility, ease of use, and convenience.

So attributes are important. Attributes matter to people in selecting a mate and they matter when they decide which product or service they decide to use.

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