Watercooler Effect

Word Spy defines it as "the effect created by two or more employees having an informal, face-to-face conversation, as though at a water cooler." (5/22/2008)

People talking amongst themselves about your product, spreading the word, that's what you want for your product. You want to stimulate a water cooler effect. And you want the conversation to be positive for your product. Positive water cooler effect is good. Negative, not so much.

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