Watercooler Effect

Word Spy defines it as "the effect created by two or more employees having an informal, face-to-face conversation, as though at a water cooler." (5/22/2008)

People talking amongst themselves about your product, spreading the word, that's what you want for your product. You want to stimulate a water cooler effect. And you want the conversation to be positive for your product. Positive water cooler effect is good. Negative, not so much.

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Watercooler Effect

From Wordspy.com: "The effect created by two or more employees having an informal, face-to-face conversation, as though at a watercooler." To read the entire entry go to www.wordspy.com.

Wordspy.com is an excellent source of words that have come into common usage but haven't yet made it into the dictionary. Most of them are silly, but some are good, like "cleanout", the act of taking everything out of a house and hauling it away. If you want to keep track of what's new on the block, look at neologisms. They tell you what's new. I prowl Wordspy.com just to get new ideas. And if the change continues to accelerate, the dictionary may get more and more out of date. Plus, I like learning about words.

The watercooler effect is basically viral marketing. Information and opportunities are passed from person to person. Back when we all watched I Love Lucy, people used to congregate around the watercooler and talk to each other. Of course that was when you could work for the same company all your life. Now, they project 5-20 careers in a lifetime.

What do you think? Post a comment.

Entrepreneurship informs my entire professional life. For entrepreneurial real estate, go to www.yourstopforrealestate.com/blog and for entrepreneurial writing go to www.kearneymusicschoolmurders.com