Deconstruction

Deconstruction is a term borrowed from construction. It means the selective taking apart of all or part of a building for reuse.

Any business has a consumption chain. In publishing, for example, a writer writes a novel and sells it to an agent. The agent sells it to a publisher and the publisher gets it into the book store. Then the store sells it to the public. Ideally this is the way it's supposed to work.

There's a consumption chain there: writer (novel) - agent - publisher - bookstore - reader.

Today, the computer has deconstructed this chain. The e-publishing model has this consumption chain: writer (novel)- website and/or e-publisher - customer. The consumption chain has been dismantled and the agent and the publisher have been deleted.

You should draw your consumption chain. Just write down each step and draw an arrow between. Then evaluate each step to see how that should be done. Can any be eliminated so that you are linked more closely with the customer? Can you make a business out of any of the links in this chain?

Look at Encyclopedia Britannica. It used to be the product - salesman - consumer. Now it's just a disk that comes with your laptop.

Deconstruction is good defense. If you don't do it and realize the possibilities for you, someone will do it for you and you'll be either out in the cold or behind the 8-ball.

Entrepreneurship is the life's blood of all my professional activities. It makes them go. And go read my mystery for free at wwww.kearneymusicschoolmurders.blogspot.com or buy it from Amazon.com more cheaply than you can print it out.