Mission Statement

A mission statement is simply a statement of the purpose of your company or business or organization. What do you want to do for people? Do you want to make things more convenient in some way? Do you want to make some need met more cheaply or easily? Do you want to make something work better? Just what is it you're up to.

Some mission statements are deficient in the framing of them which undermines their impact. I was in a presentation when a team of several young MBA students at Drexel University here in Philadelphia presented their idea for making aging more "fun." They had studied the needs of older people and noticed that some of the things they had to do could be made easier by having larger print that would be easier to read. They said their product would make aging more fun.

Fun? Ask a person in his or her 80s how much fun aging is. Maybe aging could be made less daunting. But more fun--good luck with that. The students team's hearts were in the right places but their framing needs some reworking.

Entrepreneurship is the life's blood of all my professional activities. It makes them go. And go read my mystery for free at wwww.kearneymusicschoolmurders.blogspot.com or buy it from Amazon.com more cheaply than you can print it out.