Viral Marketing

I haven't posted anything on viral marketing for a couple of years now, so I'm going to do a rerun.

Dr. Ralph F. Wilson from "The Six Simple Principles of Viral Marketing defines viral marketing as "Any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence."

Dr. Wilson's six steps are:

1. Give away valuable products or services.
2. Provide for effortless transfer to others.
3. Scale easily from small to very large.
4. Exploit common motivations and behaviors.
5. Utilize existing communication networks.
6. Take advantage of others' resources.

Dr. Wilson regards the term "viral marketing" offensive. I don't see it. It just means the ideas spread the same way that viruses spread, person to person. Not all viruses spread easily and not all ideas spread easily.

Not everyone has a message that can spread virally. So before you go further look at your message and see what you can do to it to get it to spread.

Check out this website at www.wilsonweb.com5/viral-principles.htm.

Entrepreneurship is the life's blood of all my professional activities. It makes them go. And go read my mystery for free at wwww.kearneymusicschoolmurders.blogspot.com or buy it from Amazon.com more cheaply than you can print it out.