Market Opportunity

A market opportunity us something that causes us to bet that we can do something for somebody that is less expensive or easier to use or more accessible or better than what is currently being offered in the market. If what we want to offer is worse or more expensive or less accessible or less convenient that what is out there, there's no opportunity.

Just being able to do something to somebody is only a good start. What we want to offer has to promise to generate enough cash to cover the cost of investing in the business that takes advantage of this opportunity, adds value to society, and allows us to live at a level where we can be a productive member of society. If it doesn't promise to do this we have to look around for other opportunities.

But doing something for somebody is a good first step. It's certainly better than not being able to do anything for anybody.

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