Narrative Drive and the Entrepreneur

Over on www.kearneymusicschoolmurders.blogspot.com, I commented on narrative drive. Narrative drive in a novel is what keeps the reader reading. Narrative drive for an an entrepreneur means the customer keeps on coming. So, narrative drive has to be present for the entreprenur as well. The entrepreneur's life story has to be interesting, coherant, and presented in such a story that every thread of it contributes to the story of the entrepreneur and his or her business. Much like a good novel, the structure of the entrepreneur's story has be be sound with every sentence leading the reader (read customer) onward to find out how it comes out. Entrepreneurs who don't know what I mean have some work to do.

For my thoughts on writing and publishing, go to the blog given above. For my thoughts on entrepreneurial real estate, go to ww.yourstopforrealestate.com/blog