Innovation

I go with Everett M. Rogers's definition of innovation: An innovation is an idea, practice, or object that is perceived as new by an individual." Rogers goes on to say,

It matters little, so far as human behavior is concerned, whether or not an idea is 'objectively' new as measured by the lapse of time since its first use or discovery. The perceived newness of the idea is enough for the individual determines his or her reaction to it. If an idea seems new to the individual, it is an innovation." (Everett C. Rogers, Diffusion of Innovations, New York: the Free Press, 2003, p. 12)

Rogers' book is a "must have" book for the the entrepreneur. He covers just about everything there is to cover on innovation and innovation reserach. Also, read the Wikipedia artcle on innovation. It's a bit less daunting and more accessible.

What do you think? I'd like to hear from you. Post a comment.

Entrepreneurship informs all of my entrepreneurial activities. For entrepreneurial real estate go to www.yourstopforrealestate.com/blog and for entrepreneurial writing and publishing to www.kearneymusicschoolmurders.blogspot.com