Michael Gerber's "Profound Idea #3"

Michael Gerber unleashes his third idea on p. 3:

At the heart of the Turn-Key Revolution is a dynamic process we at the E-Myth Worldwide call the Business Development Process. When it is systematized and applied purposely by a small business owner, the business Development Process had the power to transform any small business into an incredibly effective organization. Our experience has shown us that when a small business incorporates this process into its every activity and uses it to control its destiny, that company stays young and thrives. When a small business ignores the the is process--as most unfortunately do--it commits itself to Management by Luck, stagnation, and, ultimately failure. The consequences are inevitable. [See Michael Gerber, The E-Myth Revisited; Why Small Businesses Don't Work and What to Do About It. New York: Harper Business, 1995]

I am convinced that is this correct, and I wholeheartedly endorse it. But everyone should appreciate what he says about turn-key business.

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Entrepreneurship informs all of my professional activities. Entrepreneurial ideas are their life's blood. For my ideas on entrepreneurial real estate go to www.yourstopforrealestate.com/blog and for my ideas on writing and publishing, go to www.kearneymusicschoolmurders.blogspot.com