Michael Gerber's Franchise Prototype Model

Michael Gerber discusses this model on pp. 98-113. Here's this from pp. 98-9. You should pay attention to it.

Pretend that the business you own--or want to own--is the prototype, or will be the prototype, for 5,000 more just like it.

That your business is going to serve as the model for 5,000 just like it.

Not almost like it, but just like it. Perfect replicates. Clones.

In other words, pretend that you are going to franchise your business. (Note: I said pretend. I'm not saying that you should. That isn't the point here--unless, of course, you want it to be.)

Further, not that you know what the game is--the franchise game--understand that there are rules to flow if you are to win.

1. The model will provide consistent value to your customers, employees, suppliers, and lenders, beyond what they expect.
2. The model will be operated by people with the lowest possible level of skill.
3. The model will stand out as a place of impeccable order.
4. All the work in the model will be documented in the Operations Manuals.
5. The model will provide a uniformly predicable service to the customer.
6. The model will utilize a uniform color, dress, and facilities code.

In future posts, I'm going to discuss each of these points a little bit. Each deserves a lot of attention because his words are golden. Pay attention to them.

What do you think of this? I'd like to know. Post comment

Entrepreneurship informs all of my professional activities. Entrepreneurial ideas are their life's blood. For my ideas on entrepreneurial real estate go to www.yourstopforrealestate.com/blog and for my ideas on writing and publishing, go to www.kearneymusicschoolmurders.blogspot.com