Entrepreneurship on Line

Aiming for skilled entrepreneurs.

Wednesday, August 11, 2010

Marketing

Marketing is everything you do to bring your product to your public at a profit. It involves the traditional 4 P's which you can look up as well as the social media and virtual reality marketing.

A couple of generations ago used to call shopping marketing as in "I'm going to do the marketing" which was meaning "Go to the market and buy food."

That was when women stayed at home all day and kept house and did all the shopping and cooking and all the men took the train into the city and came home late at night after trading their time for a salary.

One still encounters that conception of it. I used to do cold calls for my marketing research firm and often I would be steered to the purchasing department. Marketing=purchasing i.e. shopping.

Many people equate marketing with selling. It is but it's more than that. Many people equate marketing with public relations. It's that too but it's more than that too.

Marketing is really everything you do. So you can't not market. You can only do it intelligently and well or unintelligently or not well.

Entrepreneurship is the life's blood of all my professional activities. It makes them go. And go read my mystery for free at wwww.kearneymusicschoolmurders.blogspot.com or buy it from Amazon.com more cheaply than you can print it out.

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