Mass Customization

Mass customization means you can produce a product for the mass market yet customize every order to the precise specifications of the customer. Sounds like an oxymoron--it's not.

Sometimes it's called market customization.

People want things made especially for them but don't want to pay what it would take to make one thing. A man may want a tailored suit for off the rack prices. Now he can have it.

Entrepreneurship is the life's blood of all my professional activities. It makes them go. And go read my mystery for free at wwww.kearneymusicschoolmurders.blogspot.com or buy it from Amazon.com more cheaply than you can print it out.