Mental Accounting

Accounting is a process that assigns value to things. Mental accounting describes the mental process people use to categorize their assets as belonging to current income, current wealth, or further income. I'm not sure everybody uses those categories, but the process of framing is such that we assign things to mental accounts.

As entrepreneurs it's an interesting way of thinking about how our minds' processes work.

By the way I have a new novel ready on Amazon.com. No Stop in Red and takes place mostly on Cape Cod and cooks up a delicious murder mystery of one part terrorism and one part homelessness and one part organ transplantation.

Entrepreneurship is the life's blood of all my professional activities. It makes them go. And go read my mysteries, The Case of the Kearney Music School Murders and No Stop on Red, both available at Amazon.com. You can read the first one for free at wwww.kearneymusicschoolmurders.blogspot.com or buy it from Amazon.com more cheaply than you can print it out.