Michael Gerber's Franchise Prototype Rule to Win #6: Uniform Color, etc.

Michael Gerber's 6th and final rule, from p. 107, is:

6. The Model Will Utilize a Uniform Color, Dress, and Facilities Code.

It's all about communicating credibility, consistency, predictability, and value. As Gerber says, colors are important to people. Red signifies aggression. Blue is a confident color. Gray and Brown are neutral. And if you have clashing colors everywhere, what are your employees or customers to think.

And even if your business is web-based, you still have to have colors and shapes on your website and your collateral materials. And you're going to have some kind off office. How that's laid out and what it looks like will be a key element.

So, you cannot escape this.

Sorry.

And we're so much more a visual society than we were when Gerber originally wrote this.

What do you think of this? The goal is to produce more skilled entrepreneurs. Does this help? Tell me. Post a comment. I'd like to know.

Entrepreneurship informs all of my professional activities. Entrepreneurial ideas are their life's blood. For my ideas on entrepreneurial real estate go to www.yourstopforrealestate.com/blog and for my ideas on writing and publishing, go to www.kearneymusicschoolmurders.blogspot.com.