Michael Gerber's Business Development Program, Step 5: Your People Strategy, Part 3.

Gerber sets up this discussion by using the metaphor of a game. Here's what he says on p. 202:

People--your people--do not simply want to work for exciting people. They want to work for people who have created a clearly defined structure for acting in the world. A structure through which they can test themselves and be tested. Structure is called .

.This one kind of slid by me the last few times I went over this material, but the idea of a game got me this time. I've been thinking a lot about people who play virtual games, and it's right. They play because they want a defined structure. The world's a mess, so millions of them are turning to virtual reality for a world.

Here's what he says on p. 203.

The game your business will play can't simply be captures on the written page. It must be seen if it is to work. It must be experienced.

It is--first, last, and always--about how you act.

[Your] words will become hollow if the game is a contrived one.

The game can't be created as a deice to enroll your people. It can't become cynical if it's to provide your people with what they need in order to come alive while playing it.

The game has to be real. You have to mean it.

The game is a measure of you.

How you act in the game establishes how you will be regarded by other players.

This is what virtual games do. They provide a structure with clearly defined rules within a benevolent dictatorship.

So what you're going to do is create that benevolent dictatorship in the real world. You have to think out the code of conduct, what they're to do, etc. All of this communicated through an operations manual that define what people do. [pp. 202-203]

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Entrepreneurship informs all of my professional activities. Entrepreneurial ideas are their life's blood. For my ideas on entrepreneurial real estate go to www.yourstopforrealestate.com/blog and for my ideas on writing and publishing, go to www.kearneymusicschoolmurders.blogspot.com.