Michael Gerber's Business Development Program, Step 3: Your Organizational Strategy

How is your company going to be organized? Michael Gerber asks. It makes no sense to say you need an organization because you are small. You have an organization no matter what size you are. And what does your company look like when it grows up. Visualize this. And how do you get from where you are now to where your company will be when it's done is your organizational strategy.

Everyone has an organizational strategy too. Either it's not written down carefully thought out, and well executed, or it's in your head poorly thought out, and poorly executed.

On page 175, there's a neat organizational chart, drawn during the old economy when companies were organized hierarchically. They never worked that way, but they were visualized that way.

In the new economy, driven by globalization and its correlates, we need to be horizontal in our thinking rather than vertical. We need to think cooperation and collaboration rather than command and control.

So write out the organization that you visualize. If you can't come up with the final one right now that's okay. Do the best you can. It will come to you. After all everything is a work in progress.

What do you think of this? The goal is to produce more skilled entrepreneurs. Does this help? Tell me. Post a comment. I'd like to know. And follow me on Twitter.com

Entrepreneurship informs all of my professional activities. Entrepreneurial ideas are their life's blood. For my ideas on entrepreneurial real estate go to www.yourstopforrealestate.com/blog and for my ideas on writing and publishing, go to www.kearneymusicschoolmurders.blogspot.com.