Who's Your Customer?

There's a lot of attention these days paid to the social media. Twitter especially has gotten a lot of play. The social media, i.e. websites, Linked In, Facebook, Twitter, blogs, etc. What is not pointed out is that people have different attitudes toward technology, and there are distinct differences based on age.

People over 65 you're not going to find on Facebook. They're not on LinkedIn. They don't know what tweeting is and could care less. They don't surf the net. They might check a website once in a while, but that's it.

The middle group emails frequently, has a website and goes on social media websites. But they didn't grow up with the technology and therefore aren't fluent in it.

The younger group grew up with technology. They live in the virtual world. They're texting, tweeting, sending emails, etc. They're on Second Life, World of War Craft, etc. They have hand-held devices and have all their emails forwarded to it, etc.

The point being in all this is to know who your customer, how they learn about stuff, how they like to process information. If their older, you're not going to do well relying only on the social media. If they're younger, go for it.

What do you think of this? The goal is to produce more skilled entrepreneurs. Does this help? Tell me. Post a comment. I'd like to know. And follow me on Twitter.com

Entrepreneurship informs all of my professional activities. Entrepreneurial ideas are their life's blood. For my ideas on entrepreneurial real estate go to www.yourstopforrealestate.com/blog and for my ideas on writing and publishing, go to www.kearneymusicschoolmurders.blogspot.com.