Michael Gerber's Business Development Program: Your Strategic Objective, First Standard--Money

Michael Gerber's first standard, discussed beginning on p. 151, is about money:

The first standard of your Strategic Objective is money. Gross revenues. How big is your vision? How big will your company be when it's finally done? Will it be a $300,000 company? A million-dollar company? A $500-million company?

It's about money. Once you have a passion and an idea, it's about money:

If you don't know the answer, how can you possibly know whether your business can help you realize your Primary Aim?

You won't know everything at the beginning. You have to start somewhere, and knowing how much money you will realistically make will tell you whether to go further with this. And you have to be realistic.

And don't be like the guy who was going to gross $5 Million in his first year selling submarine sandwiches at $5.00 per pop. That's selling 114 subs every hour, 24/7. How you do your financials tells you and others how successful your thinking is. Follow the money and you'll understand the business.

What do you think of this? The goal is to produce more skilled entrepreneurs. Does this help? Tell me. Post a comment. I'd like to know. And follow me on Twitter.com

Entrepreneurship informs all of my professional activities. Entrepreneurial ideas are their life's blood. For my ideas on entrepreneurial real estate go to www.yourstopforrealestate.com/blog and for my ideas on writing and publishing, go to www.kearneymusicschoolmurders.blogspot.com.