Covey's Four Cores of Credibility

Covey's first wave of trust, self-trust, is based on credibility. The reference is, The Speed of Trust. The One Thing that Changes Everything. (New York: Free Press, 2006). pp. 34-35: self-trust, relationship trust, organizational trust, market trust, and societal trust.

Credibility is believability:

This is where we ask ourselves, Am I credible? Am I believable. Am I someone on whom people, (including myself), can trust has embedded in it, two concepts: character and credibility.

On p. 43, there are four questions to ask yourself: Do I have a reputation for being truthful? Do I have good intent? Are my credentials excellent? Do I have a good track record?

On pp. 54-55 he labels them cores: Integrity, Intent, Capability, and Results. He gives you exercises to help you rate yourself.

The thing here is not, "is you is or is you ain't?" The question is where are those areas where you need to improve. If you can identify where you need to improve, you can determine how you can improve. You can then change the way you look, talk, and behave to become trustworthy in those areas where you were less so before.

If you make these adjustments your thinking will realign itself and you will begin to inspire trust in others. If not, well no great idea will ever get you that business you wanted.

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