Covey on Behavior

Covey's third component of intent, behavior, is discussed on pp. 81-83 of The Speed of Trust. The One Thing that Changes Everything. (New York: Free Press, 2006). He already talked about motive and intent. Now it's focus on what you do.

Behavior is what you do. People judge you by what you do not just what you say. If you say you'll be there at 3:00 PM and show up at 3:30 consistently, people factor that into trust account when they evaluate you. Covey says, "The behavior that best creates credibility and inspires trust is acting in the best interest of others."

Who would you trust more, Mother Teresa or Joseph Stalin.

If you say you care about your employees or your coworkers, but your behavior doesn't line up with your statements, forget it.

My goal here is to bring out more skilled entrepreneurs. How am I doing?"

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