Covey's 2nd Core of Credibility--Intent

If you remember, Covey argues the first wave of trust, self-trust, is based on credibility. The reference is, The Speed of Trust. The One Thing that Changes Everything. (New York: Free Press, 2006). pp. 34-35.

Unpacking credibility, Covey finds four "cores" of credibility: integrity, Intent, Capability, and Results.

We already talked about integrity. On pp. 73-90 he talks about the second core: intent. He tells a really good story about his parents, which I won't repeat, but which you should read, but here's what he says about it on p. 76:

> Intent matters.

> It grows out of character.

> While we tend to judge ourselves by our intent, we tend to judge others by their behavior.

> We also tend to judge others' intent based on our own paradigms and experience.

> Our perception of intent has a huge impact on trust.

> People often distrust us because of the conslusions they draw about what we do.

> It is important for us to actively influence the conclusions of others by 'declaring our intent.'

The point of all of this is to create more skilled entrepreneurs. Is it working?

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