Michael Gerber's Business Development Model: Step 7: Your System Strategy

The last step in Michael Gerber's business development program is a systems strategy. See pp. 214-252. Gerber defines a system as:

A set of things, actions, ideas, and information that interact with each other, and in so doing, alter other systems.

Gerber says there are three kinds of systems, each of which interact with each other: hard systems, soft systems, and Information systems.

1) Hard systems are "inanimate, unliving things," such as computers and buildings.

2) Soft systems are "things to be sold." He also calls it a selling system, "a fully orchestrated interaction between you and your customer."

3) Information systems to support the sales effort.

Go to Gerber and read this, there's a lot more in it than I've outlined here. I can say that for the whole book. Think about how all the elements in your business, the physical structure, your products, your customers, information, and the context within which you're selling, connect with one another to make what your business is.

What do you think of this? The goal is to produce more skilled entrepreneurs.

Does this help? Tell me. Post a comment. I'd like to know. And follow me on Twitter.com.

Entrepreneurship informs all of my professional activities. Entrepreneurial ideas are their life's blood. For my ideas on entrepreneurial real estate go to www.yourstopforrealestate.com/blog and for my ideas on writing and publishing, go to www.kearneymusicschoolmurders.blogspot.com.