Security, Risk, Uncertainty, and the Like

What I pulled from my concept grab bag was "security." Allied concepts are risk, uncertainty, threat, vulnerability, exploitation, countermeasure, assurance, and uncertainty.

One of the senses in which "security" is meant is as "a condition that results from the establishment and maintenance of protective measures that will ensure a state of inviolability from hostile acts or influences." See Wikipedia.

Today people are very risk averse. Your product has to be the most risk-free thing out there. If you're initiating a new product or service, you have to be able to assure people that you'll be around down the road. You have to assure them they won't be injured by it or that it won't break. And you have to address this issue without saying those things.

Read the Wikipedia article and follow the links.

Entrepreneurship is the life's blood of all my professional activities. It makes them go. And go read my mystery for free at wwww.kearneymusicschoolmurders.blogspot.com or buy it from Amazon.com more cheaply than you can print it out.

What is an Entrepreneur?

Everything begins with the entrepreneur. Nothing goes forward without the entrepreneur. No sales, no revenue, no income. The entreprenur is the creator of the enterprise and brings it to life.

There are lots of definitions of entrepreneurship. I quoted Dictionary.com back in May, 2008. I also like one in Random House's Compact Unabridged Dictionary.

Let's go with this one: "An entrepreneur is a person who undertakes an enterprise in an atmosphere of uncertainty and risk."

What do you think about this? I'd like to know. Post a comment.

Entrepreneurship 2.0 is my entrepreneurship course. The ideas in it supply the life's blood of my professional activities: teaching, writing, and real estate. For entrepreneurial real estate go to www.yourstopforrealestate.com/blog and for entrepreneurial writing to www.kearneymusicschoolmurders.blogspot/com.

Uncertainty and Risk

Entrepreneurship refers to the act of taking initiative in an environment of uncertainty and risk. Doug Hubbard, in How to Measure Anything (New York: John Wiley & Sons, 2007) as quoted by Wikipedia, defines "unertainty" as "The lack of certainty, a state of having limited knowledge, where it is impossible to describe exactly an existing state, a future outcome, or evaluate more than one possible outcome." [syntax and punctuation corrected]." He defines "Risk" as state of uncertainty where some possible outcomes have an undesired effect or significant loss."

Learning to deal with uncertainty and feeling comfortable with risk are two skill sets that entrepreneurs must learn if they are to do their work. Read the whole Wikipedia article and follow the links if you're interested. And if you have something to say, post a comment to this blog.

All my activities are entrepreneurial. For real estate 2.0, go to www.yourstopforrealestate.com. For writing 2.0 go to www.kearneymusicschoolmurders.blogspot.com.