Interactivity

A key component of any entrepreneurial activity is communication. If an entrepreneur is going to get his or her message, tell their story to the world, and motivate others to come along with him or her, information is key. Entrepreneurs don't have to become information theorists, but they do have to understand something about communication theory to be able to think entrepreneurially.

Wikipedia, the free, on-line encyclopedia, says:

In the fields of information science, communication, and industrial design, there is debate over the meaning of Interactivity. In the "contingency view" of interactivity, there are three levels: Noninteractive, when a message is not related to previous messages; Reactive, when a message is related only to one immediately previous message; and Interactive, when a message is related to a number of previous messages and to the relationship between them.

Interactivity is similar to the degree of responsiveness, and is examined as a communication process in which each message is related to the previous messages exchanged, and to the relation of those messages to the messages preceding them.

If you're interested in communication and information theory, read the Wikipedia article and its references.

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Entrepreneurship informs all my professional activities. Entrepreneurial ideas are the life's blood of those activities. For my ideas on entrepreneurial real estate, go to www.yourstopforrealestate.com/blog and for entrepreneurial writing to www.kearneymusicschoolmurders.hatman.com

Interpersonal Ties

This, from Wikipedia, the free, on-line encyclopedia, about interpersonal ties:

In mathematical sociology, interpersonal ties are defined as information-carrying connections between people. Interpersonal ties, generally, come in three varieties: strong, weak, or absent. Weak social ties, it is argued, are responsible for the majority of the embeddedness and structure of social networks in society as well as the transmission of information through these networks. Specifically, more novel information flows to individuals through weak rather than strong ties. Because our close friends tend to move in the same circles that we do, the information they receive overlaps considerably with what we already know. Acquaintances, by contrast, know people that we do not, and thus receive more novel information. Included in the definition of absent ties, according to Granovetter, are those relationships (or ties) without substantial significance, such as "nodding" relationships between people living on the same street, or the "tie", for example, to a frequent vendor one would buy from. Furthermore, the fact that two people may know each other by name does not necessarily qualify the existence of a weak tie. If their interaction is negligible the tie may be absent. The "strength" of an interpersonal tie is a linear combination of the amount of time, the emotional intensity, the intimacy (or mutual confiding), and the reciprocal services which characterize each tie.

Anyone interested in these ideas should read the entire Wikipedia article, follow the links, and read the references.

Entrepreneurs needs to know this body of information so that they can analyze their social capital. We have very rich tools to analyze our financial fundamentals. Mathematical sociology gives us tools to analyze our social fundamentals.

All my professional activities are entrepreneurial. And if this grabs you, post a comment. For entrepreneurial real estate, go to www.yourstopforrealestate.com/blog and for entrepreneurial writing, to www.kearneymusicschoolmurders.blogspot.com.